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Everyone reaches for the cheapest chapstick when their lips start flaking, cracking, or itching. It feels right. It calls itself hydrating. It’s at every checkout line. But here’s the unpleasant truth: most drugstore lip balms do nothing but trap dryness and create a re-application cycle that actually worsens chapped lips.
Let’s talk about the skincare equivalent of your warmest parka and softest scarf—because your skin needs serious backup during snow days. When temperatures drop, wind whips your face, and indoor heat dries everything out, your skin barrier can take a hit fast. That's why Aida swears by a winter routine that’s all about hydration, protection, and repair using some of her favorite Biologique Recherche products.
When skin starts sending subtle distress signals like congestion that won’t budge, pores that look more pronounced, dryness that lingers no matter what, you don’t need louder products. These new arrivals are for clients who care about refinement over aggression, structure over stimulation, and long-term results over temporary effects.
Collagen does not rebuild overnight. Barrier function does not restore itself instantly. Pigmentation does not disappear on command. Pretending otherwise creates unrealistic expectations and damaged skin.Aida teaches clients to reframe progress. Less reactivity. Stronger resilience. Improved texture. Skin that functions better, not just looks better for a moment.