Finally able to leave an honest review for this shampoo as I have been using it consistently. Yes, it does what it says. I have color treated hair and it leaves my hair so soft. It doesn’t lather like normal shampoos, due to its all natural ingredients. It’s something that you have to get used to if you have been using regular shampoo all your life. The only reason I rated 4 stars is because I feel like the price is high compared to other brands I’ve used that yield the same results. Nonetheless, it was a luxurious experience to try at least once!