This serum has a hydrating texture. It feels heavier like serum colostrum, but still has a lightweight water texture. Upon first use, the firming qualities are instant. It smooths my skin and makes me look poreless. I can’t attest to firming or lifting sagging skin but it does make my texture and skin tone look very even and plump. While using my first bottle, my skin was more sensitive and would react if I used it too many days in a row. My skin has calmed down so much after using BR products exclusively and no longer reacts to the second bottle. I can use every day with no irritation. This may be one of my favorites but I hear BR is reformulating all of the products with animal extracts, this being one of them.