All the products from AB are so fresh and you can really tell the difference. I didn't think the Creme Placenta was doing much when I first started using it (I had some samples) but after a week or so I realized my skin was smoother, the texture on the tops of my cheeks seemed reduced, and my complexion looked more even and toned. I've now been using it for over three months and noticed a difference when I ran out and had to wait a week before my refill arrived.
This is now my basic go-to night cream, especially if I have done another chemical exfoliant on top of my p50. I even got my dad (early 60's) and my bestie (mid 20s) to start using it recently and they are both fans. The smell can be a little "horsey" as my father put it, but you get used to it quickly. Feels less rich but more soothing than Creme Aminos and less matte than Creme Dermopurifiante - I prefer to use these two when my skin needs something different for a night or two with Placenta as my staple.