I am a long-time user of P50 1970 and more recent user of the Masque Vivant (both excellent products) and wanted to try some other things BR has to offer. I have normal skin, and choose products that target anti-aging, work (as in do what they advertise), but don't completely break the bank. After reviewing the ingredients for the moisturizers BR has to offer, I settled on this one and I'm so glad I did. I can't say that it improves fine lines (although it's still a little early), but it does a great job at keeping my skin moisturized without leaving a grease slick behind. It absorbs nicely and leaves my skin soft, plump and dewy. I highly recommend this lovely moisturizer.