About Aida

Aida Bijac

Aida Bicaj is one of the world’s foremost experts on skincare. Her clients, who include celebrities, the international elite, and Fortune 400 CEOs trust their faces and bodies to her skill and extraordinary hands. Actresses Carla Gugino, Kyra Sedgwick, and J. Crew’s Jenna Lyons are among the many clients whose faces attest to Aida's talents. They look years younger, rested, happier, and they feel better than ever.

A top facialist for 15 years, Aida’s extensive research has led her to only use products from the French company Biologique Recherche, Valmont from Switzerland, and from the Israeli company Future Cosmetics Boutique, each of whose all natural, therapeutic-grade products are made without toxic chemicals. She uses the highest quality European made facial machines in addition to her most valuable tools: her eyes, her hands and her intuition.

Aida's Institut de Beaute is located in a townhouse on Manhattan’s tree-lined Upper East Side, an oasis of calm in the bustling city. Whether clients desire one service or a half dozen, they know the time they spend with Aida and her staff will be a very personal and relaxing experience. Clients will undoubtedly find themselves being told, "you look younger and so happy! What have you done?" They will smile to themselves, for they know that Aida is their secret weapon.